I’m starting to pick up on what I believe to be the ‘Sony Pictures Formula’ for rebooting a property. It’s on full display here in MIB International, but you can see hints of it in the still-Sony adjacent Spider-Man Far From Home, and interviews with Paul Feig post-Ghostbusters Answer The Call reveal that it would have been used for the sequel to that film as well.
The formula goes something like this - start with a Columbia Pictures IP that is generally defined by its connection to New York City. Take the action...

Of the movies in the Marvel Cinematic Universe, Thor never quite took off the way Captain America and Ironman did.
Thor was not very memorable and barely had a villain.
Thor: The Dark World fixed the villain problem. He just wasn’t a very good one. In both of these films, and in all of his appearances, Thor plays the straight-man to Loki’s silly and mischievous antics. He may have cracked a joke here and there but for the most part, he played the brooding Norse god from Asgard and that was kind of it. So, the question leading up to
Thor: Ragnarok was, “Who really wants another Thor movie?”
To some degree, putting in a third...